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  Waterski Magazine

  Discovery, Editorial Strategy, Art Direction, Branding, Design

League of Women Voters Florida

Art Direction, Design 


Discovery, Identity, UI / UX, Motion Graphics, Print

In 2018, MyRadar, one of the world’s most powerful and most popular weather applications approached Counter to help resolve a rather interesting and complicated branding problem.

MyRadar found that the success of their application had overshadowed their product’s brand recognition and that, according to their research, an unusual number of users couldn’t recall the moment they initially installed the application. Thus after time, users had assumed that their favorite weather application was native to Apple’s IOS and not a product produced by the client.

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King Canary Brewing 

Art Direction, Design, Illustration

Advent Health w/ Studio Say So

Art Direction, Design, Storyboarding, Typography

Flyte by Lyft

Contributing Creative Direction, UI/UX, Illustration, Pattern

Flyte is an open source, cloud native, machine learning and data processing platform conceived, developed and made available by Lyft. As many companies today see their data as major business assets, Flyte allows users to focus on business problems and not  infrastructre or data workflow issues.

This project was a fun collaboration with Lead Art Director, Matthew Forrest Yow and Type Designer and Developer, Kyle Wayne Benson. Together, we created several brand concepts centered around the ideas of movement, heavy lifting and control. Naturally, with the name and inherent theme of “flight” as a narrative, the propeller came to mind.

After the final mark was selected Counter was tasked in creating a strong but whimsical visual system built within a sensible and easy to undestand brochure site.