Counter Brand & Type

Design is more than aesthetics — it has work to do. We design brand identity systems that communicate ideas, stir emotions and solve problems. Our design process prioritizes clarity and strives for simplicity. We take a strategic and collaborative approach to design with our clients. Together we identify specific goals and desired outcomes. This approach produces meaningful solutions that diminish ambiguity and result in potent brand experiences.

Design as problem solving — the way it was meant to be.

Capabilities / Services  — 

1. Brand Strategy
2. Brand Personification
3. Creative Direction
4. Verbal Identity 
5. Brand Identity Design
6. Visual Design Systems
7. Packaging
8. Custom Typography
   
9. Iconography
   
10. Illustration