Project Information

Client — Downtown CREDO
Scope — Visual Design System
Date Released — 2023

Project Description
Downtown CREDO's retail packaging was revamped to match their expansion into single-source coffees, striving for synchronized distinction across three product tiers: ‘Standard House Roasts’, ‘Featured Blends,’ and ‘Limited Edition Small Batch Roasts.’ We employed versatile typography, a harmonized color palette, and consistent packaging materials and forms. The custom typeface 'Manifest Display' was used throughout to embody CREDO's unique brand identity.

‘Standard House Roasts’ feature the brand anthem within a triptych-like bag design. ‘Featured Blends’ maintain a uniform layout, with nuanced differences in color and content for each variation. ‘Limited Edition,’ single-origin roasts arrive in custom letter-pressed packaging, sealed with fine linen paper labels, and contain 100% compostable bags adorned with hidden custom illustrations inside.

01 – Standard House Packaging

02 – Featured Blend Packaging

03  – Limited Edition / Small Batch Packaging


Brand Strategy — Mike Edwards

Creative Direction — Michael Forrest
Design / Illustration — Sean Walsh
Illustration — Joe Chisenall

Previous Project

: Open