SNRB2301–2302
Objective
Give Sunrise Bank a modern, confident presence that could support its growth without losing the trust and personal service its customers value.
Project Information
Client — Sunrise Bank
Scope — Brand Identity / Visual Design System
Date Completed — In Production
Project Description
Sunrise Bank had expanded beyond Florida’s Space Coast, moved its headquarters to Orlando, and made major improvements to its services and operations. Its identity no longer reflected the bank it had become. The bank needed to signal progress and capability without losing the personal relationships and community focus that had earned its customers’ trust.
We worked closely with teams across Sunrise Bank to understand what needed to carry forward and what needed to change. That work led to a clear, flexible identity centered on the idea of a new day in banking. It brings together optimism and forward motion with the stability customers expect from their bank.The result gives Sunrise Bank a more recognizable and consistent presence across branches, communications, and everyday customer touchpoints as it continues to grow.
Sunrise Bank had expanded beyond Florida’s Space Coast, moved its headquarters to Orlando, and made major improvements to its services and operations. Its identity no longer reflected the bank it had become. The bank needed to signal progress and capability without losing the personal relationships and community focus that had earned its customers’ trust.
We worked closely with teams across Sunrise Bank to understand what needed to carry forward and what needed to change. That work led to a clear, flexible identity centered on the idea of a new day in banking. It brings together optimism and forward motion with the stability customers expect from their bank.The result gives Sunrise Bank a more recognizable and consistent presence across branches, communications, and everyday customer touchpoints as it continues to grow.
01 – Overview
02 – Concept Development
02.01
Everything Under the Sun
The name gave us a natural place to start, but the challenge was finding a way to depict a sunrise that felt distinctive to the bank. We explored more than 100 sketches and developed roughly 50 directions, drawing from the sun, horizon, water and movememt.
02.02
Selected Mark
(A) The mark brings together a five-beam sunrise and a steady horizon. The sunrise represents the communities and customers Sunrise Bank serves, while the horizon reflects the trust and experience at
its foundation.
its foundation.
03 – Brand Identity
03.01
Logo and Supporting Elements
The broader system was built to feel consistent without becoming rigid. A focused color palette, highly legible typography, custom icons, and a flexible pattern library give teams the tools to keep the brand recognizable across print, digital, and everyday banking materials.
04 – Governance
04.01
Brand Guidelines
05 – Visual Design System
05.01
Print Collateral / Branded Items