SNRB2301–2302
Objective
Build a timeless brand identity that embodies the history, trustworthiness, and commitment to serving the community's banking needs.
Project Information
Client — Sunrise Bank
Scope — Brand Identity / Visual Design System
Date Completed — In Production
Project Description
Sunrise Bank sought to modernize its appearance to align with new service improvements, ushering in a new era of excellence. Originally serving Florida's Space Coast, the bank expanded into new markets and relocated headquarters to Orlando, undergoing a significant core processor overhaul to enhance services and operations.
Our approach included extensive discovery, site visits, and close collaboration with the bank's teams to understand key priorities and core values. This approach resulted in a comprehensive Brand Identity & Visual System that emphasizes personalized, community-focused banking with a modern, refined style. The resulting logo depicts a new day in banking, blending contemporary elements with timeless simplicity, while thoughtfully selected fonts ensure clarity. The visual design system encompasses various materials, including collateral items, signage, way finding, fleet branding, and branch interiors — all meticulously detailed in our usage guidelines.
Sunrise Bank sought to modernize its appearance to align with new service improvements, ushering in a new era of excellence. Originally serving Florida's Space Coast, the bank expanded into new markets and relocated headquarters to Orlando, undergoing a significant core processor overhaul to enhance services and operations.
Our approach included extensive discovery, site visits, and close collaboration with the bank's teams to understand key priorities and core values. This approach resulted in a comprehensive Brand Identity & Visual System that emphasizes personalized, community-focused banking with a modern, refined style. The resulting logo depicts a new day in banking, blending contemporary elements with timeless simplicity, while thoughtfully selected fonts ensure clarity. The visual design system encompasses various materials, including collateral items, signage, way finding, fleet branding, and branch interiors — all meticulously detailed in our usage guidelines.
01 – Overview
02 – Concept Development
02.01
Everything Under the Sun
We explored one hundred unique sketches then created roughly fifty high-quality vector drawings. Each drawing portrays suns, sun rays, the sky, water, and other various elements of sunrise.
02.02
Selected Mark
(A) The mark comprises two key elements: a five-beam sunrise, symbolizing the bank's community and clients, above a solid horizon line representing a strong foundation of trust and experience.
03 – Brand Identity
03.01
Logo and Supporting Elements
Sunrise Bank's Brand Identity integrates key elements to ensure consistency and adaptability, including a range of logo color options suited for both print and digital applications, a thoughtfully curated color palette, a highly legible corporate typeface, a set of custom icons that complement the brand, and a versatile pattern library for use in envelopes and security tints.
04 – Governance
04.01
Brand Guidelines
05 – Visual Design System
05.01
Print Collateral / Branded Items