Build a timeless brand identity that embodies the history, trustworthiness, and commitment to serving the community's banking needs.
01 – Overview
02 – Concept Development
Everything Under the Sun
We explored one hundred unique sketches then created roughly fifty high-quality vector drawings. Each drawing portrays suns, sun rays, the sky, water, and other various elements of sunrise.
(A) The mark comprises two key elements: a five-beam sunrise, symbolizing the bank's community and clients, above a solid horizon line representing a strong foundation of trust and experience.
03 – Brand Identity
Logo and Supporting Elements
Sunrise Bank's Brand Identity integrates key elements to ensure consistency and adaptability, including a range of logo color options suited for both print and digital applications, a thoughtfully curated color palette, a highly legible corporate typeface, a set of custom icons that complement the brand, and a versatile pattern library for use in envelopes and security tints.
04 – Governance
05 – Visual Design System
Print Collateral / Branded Items