01 – Overview
02 – Brand Identity
Crafting a versatile brand identity for this retail lifestyle brand, we designed a foundation of interconnected parts, with the brand mark as the centerpiece. We opted for an illustration of ‘Fletcher & Lola’ in a regal yet playful stance, sharing a scepter. The illustration style draws inspiration from traditional English aesthetics, aligning with the English Goldendoodle breed.
03 – Visual Design System
Building upon the brand mark's foundation, we crafted a comprehensive visual design system. Integrating iconic character illustrations, sophisticated typography, intricate patterns, and a rich color palette, creating the distinct Fletch & Lo brand. This approach ensures a dynamic and coherent system that resonates with audiences both online and in-store.