Craft a versatile and consistent visual design system that evolves with the university's changing needs.
01 – Overview
02 – Brand Identity
Flexible Logo Marks
The logo marks for this brand campaign were a bit unorthodox. Our goal was to design an adaptable identity that could flex, scale, and fit different mediums as needed. As a result, we created two primary lockups of ‘TXST NEXT’ contained within color boxes and other variations of the mark that were not.
03 – Illustration
In the process of creating this brand, we decided to illustrate ‘TXST NEXT’ in a playful typographic style, drawing inspiration from the campus' architectural features, inside jokes, and the spirit of the student body.
04 – Animation Concepts