TXST2101–2103
Objective
Build greater awareness of Texas State by giving
TXST NEXT a bold, flexible presence that reflected
the university’s progress and ambition.
TXST NEXT a bold, flexible presence that reflected
the university’s progress and ambition.
Project Information
Client — Texas State University
Scope — Brand Identity / Visual Design System
Date Completed — 2021
Project Description
Texas State had grown quickly, but awareness of the university had not kept pace. TXST NEXT was created to show what the university had become and where it was headed. We worked with Texas State’s marketing team to turn that idea into a bold, flexible campaign system.
Designed to be recognized at a glance, it could adapt across advertising, admissions, fundraising, events, and everyday communications. Bold type, color, illustration, and motion brought the energy of campus into the work. The result gave teams across the university a shared visual language with room for different stories, audiences, and applications.
Texas State had grown quickly, but awareness of the university had not kept pace. TXST NEXT was created to show what the university had become and where it was headed. We worked with Texas State’s marketing team to turn that idea into a bold, flexible campaign system.
Designed to be recognized at a glance, it could adapt across advertising, admissions, fundraising, events, and everyday communications. Bold type, color, illustration, and motion brought the energy of campus into the work. The result gave teams across the university a shared visual language with room for different stories, audiences, and applications.
01 – Overview
02 – Brand Identity
02.01
Flexible Logo Marks
TXST NEXT needed to work at every scale, from small promotional pieces to large campus installations. We created a family of marks that could stack, repeat, and adapt without losing recognition. Those same building blocks extended into patterns and borders, giving the university’s marketing team a flexible set of tools for a wide range of applications.
03 – Illustration
03.01
Illustrative Style
The illustration system brought the campaign closer to student life. Each piece reimagined TXST NEXT through familiar campus and regional references, from passing trains and papel picado to inner tubes on the San Marcos River. The result gave the larger campaign a voice that felt distinctly Texas State.
04 – Animation Concepts
04.01
Movement