PEP2201–2202
Objective
Give Stronger Together a distinct, flexible presence that could carry its mission across communities, partners, and programs.
Project Information
Client — PepsiCo
Scope — Brand Identity / Visual Design System
Date Completed — 2022
Project Description
PepsiCo launched Stronger Together during the pandemic to help communities and bring some much-needed joy. As the initiative reached more people, it needed a more distinct and consistent way to show up across the teams, partners, and communications carrying the work forward.
Working with PepsiCo Design + Innovation, we created a flexible visual system built to work across many hands and formats. Clear rules brought consistency, while expressive elements gave teams room to adapt the identity to different stories and settings. The result gave Stronger Together a shared visual language that was easier to recognize, use, and carry forward.
Working with PepsiCo Design + Innovation, we created a flexible visual system built to work across many hands and formats. Clear rules brought consistency, while expressive elements gave teams room to adapt the identity to different stories and settings. The result gave Stronger Together a shared visual language that was easier to recognize, use, and carry forward.
01 – Overview
02 – Design Specifications
02.01
Logo Marks / Color
The logo system was built to stay clear and recognizable wherever it appeared. Defined spacing and straightforward guidance made it easier for teams, partners, and vendors to use it consistently, while a broad color palette brought energy and flexibility to each application.
02.02
Pattern & Brush Library
We created a library of geometric and organic forms that teams could use to bring energy and variety to the work. Patterns provide flexible backgrounds across print and digital, while brush elements frame social content and help organize information.
02.02
Typography // Iconography
Typography needed to support both straightforward information and more expressive moments. A mix of display, text, and monospaced typefaces gives teams range while keeping communications clear. A related icon system carries the same character across the identity and helps each application feel connected.