Embody the vibrant and whole-hearted mission of 'Stronger Together' — spreading some much needed joy through playful design.
01 – Overview
02 – Design Specifications
Logo Marks / Color
The PepsiCo Stronger Together logo marks were constructed to be pixel-perfect with a calculated amount of clear space. This maintains quality and visibility, especially when in use by vendors and co-creators with various levels of experience.
Pattern & Brush Library
The use of patterns played a major role in the design aesthetic. We created a comprehensive pattern and brush library using geometric and organic shapes. These patterns are used as backgrounds for print and digital materials and the brushes serve as frames and borders for social media content.
Typography // Iconography
Effective brand identity systems use thoughtfully selected typography. We carefully chose a diverse range of Display, Text, and Monospaced fonts and established guidelines for their use. Additionally we developed an iconography style complementary to the brand identity and selected typefaces.