Objective
Differentiate MyRadar to enhance brand recognition and create a distinct brand experience to resonate with users.
Project Information
Client — MyRadar
Scope — Brand Identity / Visual Design System
Date Completed — In Production
Project Description
MyRadar, a widely popular weather app, faced a unique brand challenge due to its association with Apple's iOS. Counter was brought in to revamp MyRadar's brand identity and create a unified visual design system. The primary goal was to differentiate MyRadar from the native iOS weather application and enhance brand recognition amongst users.
Our process began with deep research to define MyRadar's core values and establish a more humanized brand persona. We painstakingly crafted a modern but approachable friendly brand identity that honored their mission of being the most accurate, most hyper-local weather application on the planet.The project extended beyond UI / UX design to include print materials, vehicle designs, and the redesign of their daily weather broadcasting service. Our work resulted in a distinct MyRadar brand identity that no longer resembled the native iOS app, effectively aligning with the brand's mission, resonating with users, and allowing MyRadar to stand out in a growing and competitive landscape.
MyRadar, a widely popular weather app, faced a unique brand challenge due to its association with Apple's iOS. Counter was brought in to revamp MyRadar's brand identity and create a unified visual design system. The primary goal was to differentiate MyRadar from the native iOS weather application and enhance brand recognition amongst users.
Our process began with deep research to define MyRadar's core values and establish a more humanized brand persona. We painstakingly crafted a modern but approachable friendly brand identity that honored their mission of being the most accurate, most hyper-local weather application on the planet.The project extended beyond UI / UX design to include print materials, vehicle designs, and the redesign of their daily weather broadcasting service. Our work resulted in a distinct MyRadar brand identity that no longer resembled the native iOS app, effectively aligning with the brand's mission, resonating with users, and allowing MyRadar to stand out in a growing and competitive landscape.
01 – Overview
02 – Brand Identity & Visual Design System
02.01
Logo Marks / App Icon
02.02
Typography
02.03
Color for Brand and Weather Data
02.04
User Interface Design
This reimagining involved presenting various data types in a more organized manner and devising innovative methods for visualizing complex weather information.
02.05
Iconography / Illustration
03 – Guidance
03.01
Brand & Broadcasting Guidelines
Credits
Brand Strategy / Project Management — Mike Edwards
Creative Direction / Design — Michael Forrest
UI / UX — Rob Dosier
Illustration — Chaz Russo
Animation — Studio Say So
Animation — Beau Wingfield
Creative Direction / Design — Michael Forrest
UI / UX — Rob Dosier
Illustration — Chaz Russo
Animation — Studio Say So
Animation — Beau Wingfield
Web Development — John Sheppard