TEE2025

ClariTee










Product Description
This started as a joke. But we kept coming back to it.
We like contrast and a little tension. Sometimes the best way to make a point clear is to break a few rules on purpose.

This captures something about how we work at Counter.

The fit is slightly boxy and comfortably oversized. Printed on Los Angeles Apparel blanks and finished with a small Counter “C” hem tag. Two colors to pick from. Classic Black with Grey, or Pale Pink with Reflex Blue.



Lettering — Matthew Forrest Yow

Creative Direction — Michael Steven Forrest

Production — Real Thread

Photography — Greg Perkins



Studio
Work
Case Studies

Counter Culture
Contact










Good design works.