Discovery, Identity, UI / UX, Motion Graphics, Print

In 2018, MyRadar, one of the world’s most powerful and most popular weather applications approached Counter to help resolve a rather interesting and complicated branding problem.

MyRadar found that the success of their application had overshadowed their product’s brand recognition and that, according to their research, an unusual number of users couldn’t recall the moment they initially installed the application. Thus after time, users had assumed that their favorite weather application was native to Apple’s IOS and not a product produced by the client.

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