Flyte by Lyft

Contributing Creative Direction, UI/UX, Illustration, Pattern

Flyte is an open source, cloud native, machine learning and data processing platform conceived, developed and made available by Lyft. As many companies today see their data as major business assets, Flyte allows users to focus on business problems and not  infrastructre or data workflow issues.


This project was a fun collaboration with Lead Art Director, Matthew Forrest Yow and Type Designer and Developer, Kyle Wayne Benson. Together, we created several brand concepts centered around the ideas of movement, heavy lifting and control. Naturally, with the name and inherent theme of “flight” as a narrative, the propeller came to mind.

After the final mark was selected Counter was tasked in creating a strong but whimsical visual system built within a sensible and easy to undestand brochure site.