Kindred Optics

Discovery, Naming, Identity, Print, Pattern Font

During a routine eye exam, Art Director Michael Forrest was asked to reimage the branding for the newly aquired, Maitland Vision Center. Our research lead us to believe that the timing was right for not only a new mark but a new name. Through brand discovery and empathy, the name Kindred Optics rose to the top based on the practices familial quality. The mark, inspired by the practice’s mid century modern interior was paired with an easy to use pattern font derived from common optometrical tests.